DSP 125. Inside H-E-B’s Digital Transformation: Adriana Morales on Design Systems That Empower Teams
Patterns Podcast7 Tammi 2025

DSP 125. Inside H-E-B’s Digital Transformation: Adriana Morales on Design Systems That Empower Teams

Send us feedback or episode suggestions. In our first episode of 2025, Chris Strahl sits down with Adriana Morales, Design Principal at H-E-B, to explore the evolution, challenges, and triumphs of design systems in organizations at different stages of maturity. Adriana shares her journey from IBM to H-E-B, highlighting how each company’s unique financial priorities and cultural dynamics shape the mission and execution of their design systems. Together, they discuss the paradox of design syste...

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Building Trust: Designing Product Ecosystems in the Age of AI

Building Trust: Designing Product Ecosystems in the Age of AI

Send us feedback or episode suggestions. Digital products no longer exist as standalone apps. They live inside complex ecosystems of interfaces, AI systems, legacy infrastructure, and workflows that a...

10 Maalis 33min

Inside the Alaska–Hawaiian Merger: Shipping a Multi-Brand Experience in 10 Months

Inside the Alaska–Hawaiian Merger: Shipping a Multi-Brand Experience in 10 Months

Send us feedback or episode suggestions. The Alaska Airlines and Hawaiian Airlines merger came with physical and regulatory deadlines that dictated an inflexible 10-month delivery window for digital a...

10 Helmi 41min

Designing the Learning Loop: Context, AI, and Compound Systems

Designing the Learning Loop: Context, AI, and Compound Systems

Send us feedback or episode suggestions. In the first episode of Patterns, Chris Strahl sits down with Dave Brown, design leader at Qualtrics, to explore what modern systems thinking looks like in an ...

27 Tammi 48min

DSP 139. Why the Future of Digital Production Starts With Code, Not a Canvas

DSP 139. Why the Future of Digital Production Starts With Code, Not a Canvas

Send us feedback or episode suggestions. As AI compresses the distance between idea and execution, the abstractions that once made design tools necessary are becoming points of friction. In this conve...

17 Joulu 202534min

DSP 138. Scaling Inclusive Design: An Accessibility Conversation with Anna Thielke

DSP 138. Scaling Inclusive Design: An Accessibility Conversation with Anna Thielke

Send us feedback or episode suggestions. How do teams turn accessibility from individual effort into system wide practice? Chris talks with Anna Thielke, founder and CEO of Mantis and Company, to find...

4 Joulu 202524min

DSP 137. Why You Shouldn’t Aim for Perfect: Building Design Systems That Deliver Business Value with Noelle Lansford

DSP 137. Why You Shouldn’t Aim for Perfect: Building Design Systems That Deliver Business Value with Noelle Lansford

Send us feedback or episode suggestions. If you’ve ever struggled to balance perfection with business reality, this episode is for you. In this episode of the Design Systems Podcast, Chris Strahl talk...

11 Marras 202544min

DSP 136. Are Design Systems Still for People? A Conversation with Elyse Holladay

DSP 136. Are Design Systems Still for People? A Conversation with Elyse Holladay

Send us feedback or episode suggestions. In this episode, Chris Strahl talks with Elyse Holladay—staff design engineer at Color Health and host of On Theme—about the evolution of design systems and ho...

22 Heinä 202545min

DSP 135. The Infrastructure Behind Digital Production: A Conversation with Steve Dodier-Lazaro

DSP 135. The Infrastructure Behind Digital Production: A Conversation with Steve Dodier-Lazaro

Send us feedback or episode suggestions. Design systems aren’t just a UI toolkit—they’re the backbone of digital product creation and management. In this episode, engineer and researcher Steve Dodier-...

8 Heinä 202536min