675: How to Determine a User’s Viral Worth Through Attribution with Alex Austin
App Marketing by App Masters20 Elo 2018

675: How to Determine a User’s Viral Worth Through Attribution with Alex Austin

Today's guest is Alex Austin who is the CEO of Branch Metrics. You will discover why just looking at CPI may not lead to the actual value of a user, how to determine a user's viral worth and his story telling tips that helped him raise over $100M.


Alex Austin is the CEO of Branch Metrics.

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