699: How to Build Tools for Content Marketing

Today's guest will share how they have used web tools and mobile apps as a content marketing strategy. You will discover how to come up with the right ideas, what constitutes a successful campaign and finally listen to how one tool worked better as a chat bot versus a microsite.

Justin Adler is the Co-Founder and COO at NorthOne.

Carter Grieve is the Head of Growth at NorthOne.