This A/B Test Led to a 269% Increase in App Revenue

We all know that having a trial on your onboarding paywall increases conversions and revenue.

However, do you need to offer a trial once someone is in your app and using it?

Joining me is an App Masters Elite member who recently ran an AB test regarding disabling free trials after onboarding and so some amazing results.

A/B Test:

Segment A: Free trial was offered during onboarding and after onboarding if user didn't subscribe

Segment B: Free trial was offered during onboarding, but afterwards if the user want to try Premium, they had to pay (no free trial)

Read full write up on Twitter: https://twitter.com/wsidell/status/1517416801373630465

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