"Local" as a Response to Supply Chain Issues

#179 - "Local" as a Response to Supply Chain Issues

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CONSUMER TRENDS (Part 7/10)

Welcome to the seventh installment of a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Local, organic, and farm-to-table are marketing buzzwords that most of us are sick of hearing about these days. They feel cheap, and certainly overused. But what if we changed the narrative when it comes to "local"?

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