Selling Calcio to Americans - How Serie A is growing soccer fandom in the US with CEO and MD of Serie A USA, Andy Mitchell

We're joined by the CEO and MD of Serie A USA, Andy Mitchell, to discuss how he's helping Americans fall in love with Italian football. From the power of Pulisic to US owners and the importance of having a pizzeria on every street corner, Andy discusses how Serie A cultivates this fandom. Andy also discusses the prevalence of US ownership, the importance of watching games live and why he'd love to see games played in the US. If you enjoy this show, be sure to check out other episodes featuring Juventus and both Inter and AC Milan.