The Chris Voss Show Podcast – Your Core-4: The ultimate framework for unleashing business success through vision, values, mission and promise by Mrs. Nili Goldberg

Your Core-4: The ultimate framework for unleashing business success through vision, values, mission and promise by Mrs. Nili Goldberg Amazon.com A mind shifting framework for founders & leaders experiencing anxiety, feeling stuck, or overwhelmed by not knowing which decision to make and what step to take. Nili Goldberg is a multidisciplinary entrepreneur, marketer, and educator who launched her first startup to empower influencer marketing in 2009 immerses her readers in stories of known brands like Netflix & Airbnb to show how their vision and values lead them throughout their journey and even decision making processes. The author zooms in on founders who paved their business to Unicorn status, like Amazon, Wix, Datorama, and SimilarWeb. Being a strong believer in "practice what you preach" Nili shares her authentic analysis of her faux pas while pioneering the concept of social media influencer marketing and its enabling technology. How does your Core-4 reflect on your business? An experiential guide for founders & leaders experiencing anxiety, feeling stuck, or overwhelmed by not knowing which decision to make and what step to take. Identify your unique entrepreneurial and business DNA by exploring how these crucial elements blend into the mindset of leading entrepreneurs and business leaders and then contemplating your own: vision, your unique set of values your mission and the promise you make to your audience, your team and your business partners. About the author Nili Goldberg is a passionate entrepreneur, marketer, and university professor. After working as a strategic marketer and leading product launches in both the corporate world and startups, Nili launched her first startup in 2009 with the vision to disrupt word-of-mouth marketing by recruiting and mobilizing authentic social media creators and influencers into brand ambassadors. The startup was one of the first to manage influencer campaigns for Governmental purposes, and global brands worldwide like GSK, Clinique, and P&G. She researched of the FAASTR alignment strategies first hand for over fifteen years since 2008. Both by aligning fast-moving startup teams to their vision, mission, values & promise or by providing fractional Chief Marketing services to versataile businesses vectors. Her passion for teaching through experiences has been part of her professional life since 2007. She’s taught entrepreneurship and marketing at Reichman University, Yeshiva University, Shenkar design schools' entrepreneurial programs to name a few. . Nili holds a master’s degree in International Relations, is a guest speaker at international business schools, and mentors in leading entrepreneurial programs like Techstars, Springbourd, and marketing driven communities. She lives with her partner Jonathan, is the mother of Michal and Amalia, a stepmom to Shai and Lee, and prefers to spend time in in nature's embrace, prioritizing outdoor adventures on snowy mountains, beach breaks and desert sunsets with Jonathan and their four girls.