Driving Customer Centric Innovation, with Pepsico's Cara Keating and Chad Matthews

Our guests this week are Cara Keating, Chief Customer Officer, Frito Lay-North America and Chad Matthews, Chief Commercial Officer, Pepsico Beverages-North America.

In a fast-paced conversation recorded live at the National Association of Convenience Stores' annual conference in Las Vegas. we dig into what makes Pepsico unique on both the food and beverage side before delving into how customer-centric innovation is brought to life using tools like Pepviz. We also learn how the convenience channel is evolving, how the lines are blurring, and how Pepsi thinks about its own direct-to-consumer efforts. We also discover how both Cara and Chad's groups work with their retail partners to drive collaborative value, before wrapping up with a discussion of Pepsi's social impact efforts.

But first we dissect the week's most important retail news, kicking off with Lowe's decision to "pull a Target" and bail on the Canadian market. Then we move on to some big picture news, including the National Retail Federation's holiday forecast and profit warnings from brands like Canada Goose and Under Armour. We also revisit the "wobbly unicorn corner," unpacking what to make of dismal quarterly earnings reports from Peloton and Wayfair, before sharing some uncharacteristically good news as AdoreMe gets scooped up by Victoria's Secret for a cool $400 million. We close with news from Steve's field trip to JC Penney's new inclusive beauty concept.

About Cara

Cara Keating, an 18-year PepsiCo veteran, is the Chief Customer Officer for Frito Lay North America. Since joining PepsiCo in 2004, Cara’s ability to consistently deliver results has led to progressively senior roles in general management, customer development and field leadership across Canada.

Cara began her PepsiCo career in the Western Canada market with Frito Lay Canada (FLC). She then moved to Toronto with PepsiCo Foods Canada (PFC) in 2010 for sales roles with both FLC and Quaker responsibilities including leading the national convenience & gas business, large grocery customers, and foodservice sales. In 2014, Cara was promoted to Senior Director of Sales Strategy, Planning, and Insights. After her promotion to Ontario Area Vice President in 2015, Cara led the team to back-to-back Pingel Award wins in 2015 and 2016 for the top-performing FLC region. In 2016, Cara was promoted to Vice President Customer Development, where she led PFC’s national sales team to deliver against PepsiCo’s promise of providing world-class service to our customers and innovative programs to our consumers. Most recently, Cara was President of PFC, a role she held for three years. In this role Cara navigated the organization through the COVID-19 pandemic in addition to many other transformational changes, all while delivering sustained growth for the company and its customers.

Cara is a talented people leader and passionate supporter of PepsiCo’s Diversity, Engagement & Inclusion agenda. As a former lead and recent executive sponsor for the Women’s Inclusion Network (WIN), her efforts to expand WIN across PepsiCo Canada were recognized with the prestigious PepsiCo Global Harvey Russell award for her contributions to diversity and women’s development across PepsiCo.

Cara has also helped to position PepsiCo Canada as an industry leader in advancing women through her involvement on the Board of Directors for the annual Forward Together women’s development conference. In recognition of these efforts, Cara was honoured with a 2017 Star Women in Grocery award from Canadian Grocer Magazine.

Cara is also very active in the food industry and sits on the Board of Directors for the Food, Health & Consumer Products of Canada (FHCP), the FHCP Industry Affairs Management Committee, the Golden Pencil Committee and was a former Advisory Council Member to the Canadian Federation of Independent Grocers (CFIG).

Prior to PepsiCo, Cara worked at Procter & Gamble for four years in Account Management. Cara holds a Bachelor’s degree in Business from the University of Saskatchewan. She is an avid traveler and enjoys experiencing new destinations, cuisines and adventures with her husband, Eddie.

About Chad

Chad Matthews is Chief Commercial Officer of PepsiCo Beverages North America. He assumed this role February 2022 and is a 24-year veteran of PepsiCo with strong leadership across the company’s North America food and beverage businesses.

In his current role leading the commercial function, Chad is responsible for enterprise customer development, commercialization, revenue growth management, our allied partner development, national go-to-market, and industry relations.

Previously, Chad served as Senior Vice President and General Manager leading overall business and performance management for PepsiCo’s beverage business in 13 states across the Central United States.

Since joining PepsiCo in 1998, Chad has held several leadership roles, including Senior Vice President of Frito Lay’s national accounts, Vice President of Frito-Lay’s commercial organization and Vice President of Frito Lay North America’s Mountain Region.

Chad has deep experience and a proven track record of delivering strong business and people results, holding numerous roles across sales, operations, commercial, customer marketing, transformation, and go-to-market.

About Us

Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.

Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks , The Food Professor with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext! You can learn more about Michael here or on LinkedIn.

Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue, his YouTube BBQ cooking channel!

Join us at the CommerceNext Growth Show in New York June 23rd and 24th with this exclusive discount code for 10% off general admission tickets and FREE retail tickets: Your code is "REMARKABLE" . See you in the Big Apple!

About Us

Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.

Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.