The CEO who took on The North Face

Alex Epstein interviews Adam Anderson, author of a widely-circulated open letter to The North Face when the company refused to sell Anderson’s oilfield services company, Innovex, 400 jackets.

They discuss:
- How Adam got into the oil and gas industry
- Why Adam wrote the letter
- How Adam was influenced by The Moral Case for Fossil Fuels
- The unexpected volume of feedback Adam has gotten
- Why The North Face and other anti-hydrocarbon groups didn’t publicly respond
- Why speaking up has less downside than people think
- Adam’s plans for the future