Amanda Natividad - Why you need to rely on first-hand experience in the age of information overload.

👉🏼 About the Guest:

Amanda Natividad is the VP of Marketing at audience research startup, SparkToro (100K+ ARR), after being a tech journalist and a test kitchen cook. While pioneering the concept of Zero-Click Content, she teaches an intermediate-level content marketing course and writes at The Menu, a weekly newsletter with 8000+ subscribers on marketing and food recipes!

👉🏼 About the Host:

Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.

Timestamps:

• 0:13 | Intro to Amanda Natividad
• 3:28 | Amanda's mindset when beginning her new career journey
• 7:04 | How founders can differentiate themselves with marketing and design
• 10:43 | Trends Amanda is seeing in marketing and content
• 14:05 | The best ways for creators to reach their audience directly
• 17:12 | How Amanda started building her fanbase for 120k+ Twitter followers
• 21:28 | Amanda's Twitter growth tips for 2022
• 30:55 | Amanda's journey to SparkToro
• 34:10 | Why getting comfortable with your dreams is essential
• 40:46 | How 3 people manage a 100K+ ARR business at SparkToro
• 44:25 | SparkToro's tips on acquiring customers
• 47:42 | Differences between working on a small vs. large team
• 52:32 | Amanda's tips for people in the business of grabbing attention
• 54:24 | Amanda's take on Zero Click Content
• 58:28 | How Amanda gained 4000+ subscriptions for a healthy snack subscription
• 1:05:04 | Amanda's day-to-day as a mom, creator, and startup operator
• 1:08:45 | Rapid Fire 5: From Amanda's favorite snack to the best marketing book out there

👉🏼 Resources mentioned in the pod:

• Shoutout.so
• SparkToro
• Zero-Click Content
• Amanda's Content Marketing Course
• The Menu
• Obviously Awesome by April Dunford

👉🏼 Shoutouts to awesome people:

• Ryan Hoover of Product Hunt
• Rand Fishkin of SparkToro (467K+ followers)

👉🏼 Where to find Amanda Natividad:

• Twitter: https://twitter.com/amandanat
• Linkedin: https://www.linkedin.com/in/amandanat/
• Mastodon: https://mastodon.social/@amandanat
• Website: https://amandanat.com/
• SparkToro: https://sparktoro.com/
• The Menu: https://amandanat.substack.com/
• Content Marketing Course: https://maven.com/amandanat/content-marketing
• Zero-Click Content: https://sparktoro.com/blog/zero-click-content-the-counterintuitive-way-to-succeed-in-a-platform-native-world/

👉🏼 Where to find Sharath:

• Twitter: https://twitter.com/5harath
• YouTube: https://www.youtube.com/@5harath
• Website: https://5harath.com/
• Newsletter: https://5harath.substack.com/