#415: Daring to Be Different: How True Religion Builds Authentic Customer Loyalty

Send a text When a brand like True Religion—famous for its bold urban casualwear and iconic denim—reimagines its customer loyalty program, it’s more than a refresh. It’s a statement. Under the leadership of Kristen D’Arcy, the brand’s first-ever Chief Marketing Officer, True Religion’s loyalty program has undergone a transformation that has already delivered impressive results. In this podcast, we’ll explore how True Religion rebranded its loyalty program to increase customer engagement, buil...