Tapped In: 2024 Beer Trends and Beyond with the NBWA's Lester Jones

Today on the podcast NBWA's Chief Economist Lester Jones breaks down beer sales data from 2024 and provides an outlook for 2025. Key PointsHow did beer do in 2024? What is the data telling us? Total beer sales / consumptionOn / Off premise trendsSurprising trends and predictions for 2025Tariffs, inflation, and interest rates...what does it mean for beer sales in 2025?ResourcesConnect with Lester Jones, ljones@nbwa.orgGet the free beer business finance newsletter