Influencers Fueled Zyn’s Rise. Could the Attention Backfire?
Big Take24 Tammi 2025

Influencers Fueled Zyn’s Rise. Could the Attention Backfire?

Zyn nicotine pouches hit the market as a run-of-the-mill tobacco-replacement product, but over the past few years, they’ve gone viral thanks to so-called “Zynfluencers”: content creators who post about Zyn. They’re not paid by Zyn’s parent company Philip Morris, and while the online hype has likely helped sales, it also presents risks for the tobacco giant.

Today on the show, Bloomberg Businessweek writer Ellen Huet joins host Sarah Holder to discuss what could become an existential question: Can the company ride the Zynfluencer wave without getting in trouble if kids get hooked?


Read more: Zyn’s Online Hype Risks Leading to the Nicotine Pouches’ Downfall

See omnystudio.com/listener for privacy information.

Jaksot(818)

Betting on Sunday’s Game? Here’s Who You’re Up Against

Betting on Sunday’s Game? Here’s Who You’re Up Against

When the Seattle Seahawks take on the New England Patriots on Sunday, more than $2.6 billion in wagers will be on the line. A growing share — $800 million — will come through prediction markets like K...

6 Helmi 18min

Generic Versions of Weight Loss Drugs Will Upend the Market

Generic Versions of Weight Loss Drugs Will Upend the Market

Shares of Novo Nordisk were down Thursday morning after Hims & Hers introduced a compounded version of its Wegovy pill. The dip came two days after Novo predicted its sales could drop as much as 13% t...

5 Helmi 17min

Has the AI Reckoning Arrived?

Has the AI Reckoning Arrived?

AI anxiety is coursing through the stock market right now. From Tuesday’s global selloff in software and technology stocks to last week’s $381 billion Microsoft rout, investors are skittish over any s...

4 Helmi 18min

Behind Thailand’s Push to Recriminalize Cannabis

Behind Thailand’s Push to Recriminalize Cannabis

Four years after Thailand became the first country in Asia to decriminalize cannabis, its booming market is at a crossroads. Initial high hopes for a tourism surge and a billion-dollar industry have b...

3 Helmi 19min

What Is (And Isn’t) in the Latest Epstein Files Release

What Is (And Isn’t) in the Latest Epstein Files Release

The Department of Justice released another batch of documents from the so-called Epstein Files on Friday. It brings the total number of pages the DOJ has made public since December to nearly 3.5 milli...

2 Helmi 18min

Weekend Listen: Why the Tech World Is Going Crazy for Claude Code

Weekend Listen: Why the Tech World Is Going Crazy for Claude Code

In the AI industry, there's always a hot new thing. First it was ChatGPT. Then it was the image generators. There was the DeepSeek moment. In the latter half of last year, everyone was excited about h...

1 Helmi 54min

How Kevin Warsh Could Shape the Fed

How Kevin Warsh Could Shape the Fed

After months of speculation and a publicized selection process befitting The Apprentice, President Trump has announced his pick to lead the Federal Reserve: former Fed Governor Kevin Warsh. Historical...

30 Tammi 18min

The Fight Over ICE Funding

The Fight Over ICE Funding

The US Senate failed to advance a government spending package on Thursday, setting up for a partial government shutdown. At the center of the debate is funding for the Department of Homeland Security....

29 Tammi 19min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
rss-ootsa-kuullut-tasta
tervo-halme
ootsa-kuullut-tasta-2
politiikan-puskaradio
viisupodi
rss-podme-livebox
rss-vaalirankkurit-podcast
otetaan-yhdet
et-sa-noin-voi-sanoo-esittaa
rss-asiastudio
the-ulkopolitist
linda-maria
rss-kaikki-uusiksi
rss-merja-mahkan-rahat
io-techin-tekniikkapodcast
rikosmyytit
rss-mina-ukkola
rss-pykalien-takaa
rss-kuka-mina-olen