11. How To Overcome Your Fear Of Sales Calls

Whenever I ask agency owners to describe how they feel about sales calls in one word, I usually get these responses… “Intimidated” “Nervous” “Anxious” “Uncertain” “Scared shitless” (two words but this is my personal favourite) To grow an agency you have to take sales calls. There isn’t really any way around it. Outsourcing this in the early days is asking for a disaster. You gotta slog them out yourself. If you’re scared of doing these calls, you’re going to subconsciously transfer y...