16. How To Literally Fall In Love With Cold Outreach

How do you get more meetings? Consistent outreach. No shit, Charlie. But how do you stay consistent? It’s hard, because it’s a really painful activity, but consistency is not impossible. The answer? To being consistent with outreach? Fall in love with it. Love? Outreach? You’re probably thinking I’m off my rocker here, but bear with me. The same applies to sales calls, and cold calls. Activities most people hate. When you hate something you are less likely to do it, let alone do it well...