139. New SMMA owners: Do THIS to win

Should you take on clients in a new niche? A tricky question to navigate for many agency owners, especially those starting out. The answer is totally dependent on your circumstances as an agency owner & whether you can afford to say yes or no to tapping into a new market. On one hand, if you are a brand new agency owner who doesn’t have a consistent stream of income, then by all means, take whatever you can to build up cash flow & hone in on a niche overtime. How...