Gwen Whiting: Co-Founder of The Laundress and Founder of The Fill Club
Second Life27 Tammi 2025

Gwen Whiting: Co-Founder of The Laundress and Founder of The Fill Club

Gwen Whiting is the co-founder of The Laundress and founder of the new private members cleaning community The Fill Club. Gwen studied textile design in college and started her career at Ralph Lauren working in women’s and home design. As she began to grow her high-end work wardrobe, she grew frustrated with the lack of high-quality, effective cleaning products available. She realized there was a huge white space in the laundry category and knew she could do something about it. In 2004, she launched The Laundress with her co-founder, and over the next 15 years, grew the company without any outside investment. The Laundress came to be known for its excellent products and elevated design. In 2019, the company was acquired by Unilever, a move Whiting hoped would help bring its products to a global audience. In 2021, she left the company, and in 2022, watched in shock as The Laundress recalled all of its products due to elevated levels of bacteria. Before the incident, she had no desire to ever return to the laundry world, but after observing the scandal from the outside and realizing how much she still wanted to help her core customer base clean better, she decided to get back into the laundry game. The result is her new venture, The Fill, a private members cleaning community and collection of sustainable cleaning solutions. Head over to our Instagram @secondlifepod to enter our giveaway celebrating 7 years of Second Life! Giveaway ends Monday, January 27th at midnight PST. Terms and conditions apply.

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Andrea Beaty: Award-Winning Children’s Author

Andrea Beaty: Award-Winning Children’s Author

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The Who What Wear Podcast: Denim Expert Jane Herman on the 5 Jean Styles to Keep in Your Closet Year-Round, and Her Favorite Silhouette for 2026

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Jane Herman, the founder of denim line The Only Jane, author of the popular Substack Jane on Jeans, and newly appointed WWW editor in residence, is a denim expert. In this episode, Who What Wear co-fo...

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Leslie Tessler: Founder and CEO of Hanni

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The Who What Wear Podcast: Celebrity Aesthetic Provider Vanessa Lee Shares the Skin and Bodycare Treatments Worth Trying in 2026

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Vanessa Lee is a highly sought after celebrity aesthetic provider who focuses on minimally invasive procedures that accentuate her clients’ natural beauty. A registered nurse with 17 years of experien...

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Senada Greca: Trainer, Founder of WeRise, and Co-Founder of Aonic

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Senada Greca is a celebrity personal trainer and serial entrepreneur in the health and fitness space. Although she found her love for fitness at a young age, she started her career in finance before p...

19 Tammi 57min

The Who What Wear Podcast: Holt Renfrew Fashion Director Joseph Tang on Which S/S 26 Runway Trends Will Make It to Market and His 2026 Wardrobe Staples

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In this episode, Who What Wear Editorial Director Lauren Eggertsen sits down with Holt Renfrew Fashion Director Joseph Tang for some new-year trend predictions. Tang discusses what it means to be a fa...

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Rachel Mansfield: Culinary Creator and Co-Founder of Cadootz

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Rachel Mansfield is a popular cooking content creator and the co-founder of Cadootz, a healthier-alternative kids’ snack brand that makes delicious protein-packed crackers for your little ones. She be...

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The Who What Wear Podcast: Jewelry Designer Jean Dousset on 2026 Engagement Ring Trends and the Case for Lab-Grown Diamonds

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In this episode, Who What Wear Shopping Director ⁠Bobby Schuessler⁠ is joined by fine-jewelry designer ⁠Jean Dousset⁠. Although he’s a direct descendent of Louis Cartier, Dousset has made his own way ...

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