The PR Week: 1.30.2025 - Tomicah Tillemann, Project Liberty

Even with a new president, the future of TikTok is still uncertain.

One bidder for the app is Project Liberty, which is mounting what it calls a “people’s bid” for the ByteDance-owned video-based social media network. If the organization, which was founded by businessman Frank McCourt, is successful, it could place the platform under U.S.-based ownership, satisfying the law that banned TikTok in its current structure.

Joining The PR Week podcast this week is Tomicah Tillemann, president of Project Liberty, who explains how a deal could take place, what a new version of TikTok would look like and how his organization wants to get rid of the “neo-feudal framework” of the internet.

Plus, the biggest marketing and communications news of the week, including the first briefing from new

White House Press Secretary Karoline Leavitt

, a Super Bowl marketing preview, Target’s decision to pull back diversity, equity and inclusion programs, recent

deals and people moves at Shake Shack and Lyft.

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

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