S4 Episode 1: Tom Smith CEO of GWI on the future of Market Research

To understand the future of the market research industry, my guest is Tom Smith, Founder and CEO of GWI. Having spent several years working agency side, he recognised a growing demand for global data to better understand the complex online market, coupling the world's largest ongoing study on the digital consumer with powerful analytics. GWI is now the leading provider of digital consumer insights to the global marketing industry. My favourite section of the podcast was where Tom said "Peop...