This Week In… 1927: The First Miss Australia & the Newspaper Stunt that Launched a Media Empire

In the last week of February 1927, Sydneysiders could go to the Crystal Palace Theatre to see Australia’s very own ‘Queen’ – the winner of the first Miss Australia pageant. Not only would she appear in her costumes, she’d tell of her adventures going to Atlantic City to ‘challenge’ Miss America. Soon she'd take her show all across Australia. In the background, newspaper mogul-in-the-making R.C. Packer was pulling the strings and pocketing the profits that’d establish a mighty media empire. But Miss Australia was more than a pretty face – and she’d use her smarts like a modern-day influencer.

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To buy They’ll Never Hold Me:

https://www.booktopia.com.au/they-ll-never-hold-me-michael-adams/book/9781923046474.html

The Murder Squad:

https://www.booktopia.com.au/the-murder-squad-michael-adams/book/9781923046504.html

Hanging Ned Kelly:

https://www.booktopia.com.au/hanging-ned-kelly-michael-adams/book/9781922992185.html

Australia’s Sweetheart:

https://www.booktopia.com.au/australia-s-sweetheart-michael-adams/book/9780733640292.html

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