Mads Liabø and Carl-Erik Moberg (interviewed by Clare Kenny) on Balancing Tradition and Innovation in Today's Football - A Live Special from Emirates Stadium in London

How Can Clubs and Tech Providers Shape the Future of Ticketing—Together? The best innovations in football rarely happen in isolation—they thrive when clubs and technology providers work hand in hand. But what does that kind of partnership actually look like in practice? At Don’t Forget Your Tickets at Emirates Stadium, Mads Liabø, Marketing Manager at SK Brann, and Carl-Erik Michalsen Moberg, CEO of TicketCo, sat down with Clare Kenny to discuss how Brann and TicketCo are working side by side...