How a Rebrand Increased Sales with Lukas Gentele
The Business of Open Source26 Maalis 2025

How a Rebrand Increased Sales with Lukas Gentele

This week on The Business of Open Source, I spoke with Lukas Gentele, the CEO and co-founder of LoftLabs.


Here’s some of the things we covered:


  • There are many open source projects at LoftLabs. We talked about what the team did differently the second time round, when they’d had the experience of creating the first project under their belt, and why they continued creating additional projects after that.
  • How they make roadmap decisions to decide what goes in the OSS versus what goes in the enterprise edition
  • How they thought about the benefits to the business from open sourcing vCluster, the second project they released, and whether or not the theory about how it would benefit the business ended up being correct.
  • Whether or not open code is necessary for community building, and why. In particular, we talked about the difference in how people feel ‘ownership’ of open source projects when they contribute to them.
  • The pros and cons of building different brands around your project, your product and your company; and of having different brands around your different projects. We talked about this a lot; LoftLabs has a different company brand from any of the products or projects, but they discovered that if the project and product do not have the same brand, people get so confused that they ultimately do not buy.


If you need to figure out how to brand your project and product, you might want to work with me. If you want an opportunity to talk with other founders about branding, community building, and more, you should join us at Open Source Founders Summit May 19th and 20th in Paris.

Jaksot(269)

Changing Your Price Anchor with Anais Concepcion

Changing Your Price Anchor with Anais Concepcion

There’s a new episode of The Business of Open Source today! It’s been a while. I talked with Anais Concepcion about a program she’s been testing at Grist to give free activation codes for the enterpri...

11 Helmi 32min

Earning Trust with Tom Hacohen

Earning Trust with Tom Hacohen

This week on The Business of Open Source, I spoke with Tom Hacohen, CEO and founder at Svix. We kicked off the conversation by talking about why Svix is an open core company… but Tom still initially d...

8 Loka 202535min

Go-To-Market for Open Source Companies with Quentin Sinig

Go-To-Market for Open Source Companies with Quentin Sinig

This week on The Business of Open Source, I spoke with Quentin Sinig, who has been the first “business” hire at three open source companies; Strapi, Kestra and now Pruna.ai. We covered a lot of ground...

24 Syys 202534min

Open Foundations with Or Weis

Open Foundations with Or Weis

This week on The Business of Open Source, I spoke to Or Weis, the CEO and co-founder of Permit.io. Or is a serial entrepreneur who has had a long career in developer tools. We talked about Permit’s re...

17 Syys 202537min

Straddling open source software and the hardware industry with Rob Taylor

Straddling open source software and the hardware industry with Rob Taylor

This week on The Business of Open Source, I spoke with Rob Taylor, CTO/CSO and founder of ChipFlow. Although ChipFlow is unambiguously a software company, it creates software that facilitate the creat...

10 Syys 202534min

The double-edged sword of big initial customers with Taco Potze

The double-edged sword of big initial customers with Taco Potze

This week I’m back from vacation and I have a new episode of The Business of Open Source, with Taco Potze! Taco is the co-founder and CEO of Open Social. A couple interesting takeaways from our conver...

3 Syys 202539min

Build for Dual Audiences with Pablo Ruiz-Muzquiz

Build for Dual Audiences with Pablo Ruiz-Muzquiz

This week on The Business of Open Source, I spoke with Pablo Ruiz-Muzquiz, CEO and co-founder of Penpot. We started out by talking about the transition from services company to product company, how th...

2 Heinä 202539min

Managing community contributors with Alya Abbott

Managing community contributors with Alya Abbott

This week on The Business of Open Source I talked with Alya Abbott, COO of Zulip, about managing community contributors. This is a hot topic for open source companies — and for that matter, open sourc...

25 Kesä 202536min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-rahamania
herrasmieshakkerit
ostan-asuntoja-podcast
rss-lahtijat
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-sisalto-kuntoon
inderespodi
leadcast
rss-laakispodi
rss-seuraava-potilas
timanttia-hiomassa
rss-juurisyy-johtamisesta-kilpailuetua
rss-vaikuttavan-opettajan-vierella
rss-porssipodi
rss-johtoajatuksia