Digital Marketing Basics Part 2: Understanding Return on Ad Spend (ROAS)

Return on Ad Spend (ROAS) is a useful baseline when measuring digital marketing success, but the ROAS numbers from in-app data can be misleading. In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados videos, our experts discuss the challenges marketers face when calculating their ROAS, how understanding multi-touch attribution helps determine your campaign performance, and more.

Watch Part 1 here:

✅ Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV:

• ✅ Digital Marketing Basics Part 1: Un...

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Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: