Lulu Cheng Meservey: Meet Silicon Valley’s Top PR Master | How I Write
How I Write2 Huhti 2025

Lulu Cheng Meservey: Meet Silicon Valley’s Top PR Master | How I Write

The old communications playbook is dead: Political and company narratives used to be controlled by publicists and journalists. But now, founders can Go Direct. The question is… how? How do you spread a message in this new world? Lulu Cheng Meservey has worked with companies like Substack, Anduril, and Activision Blizzard, and this is her tell-all about how to build your own platform, build your own audience, and shape your own narrative. 00:00:00 Intro 00:00:32 Go direct 00:05:01 Beware of "perfect" writing 00:10:06 Ship-to-Yap ratio 00:15:20 Shaping a comms strategy 00:17:51 How to craft your message 00:22:57 Should you write with AI? 00:27:01 You don't need new ideas 00:32:13 Say what no one else will 00:35:20 The writing AI can't do 00:41:23 The power of the right messenger 00:47:31 Borrowing tactics from elections 00:55:12 Apple vs. crypto cults 01:02:38 How to launch your product 01:07:06 Stop making narcissistic announcements 01:09:55 What slogans work? 01:14:29 How to write an apology Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

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Steven Pressfield: What All Great Stories Have in Common | How I Write

Steven Pressfield: What All Great Stories Have in Common | How I Write

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Robert Mac: How to Write Comically Well | How I Write

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Bill Browder: How to Write Dangerously Well | How I Write

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Diarmaid MacCulloch: How to Write Rigorously Well | How I Write

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This episode is brought to you by Basecamp, the world’s simplest, most effective project management platform. Check them out at https://basecamp.com and tell them David Perell sent you. Diarmaid MacC...

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Lee Child: How to Write Strikingly Well | How I Write

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This episode is brought to you by Basecamp, the world’s simplest, most effective project management platform. Check them out at https://basecamp.com and tell them David Perell sent you. Lee Child, the...

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Clint Bentley and Greg Kwedar: How Train Dreams Became a Film | How I Write

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This episode is brought to you by Basecamp, the world’s simplest, most effective project management platform. Check them out at https://basecamp.com and tell them David Perell sent you. Clint Bentley ...

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Fareed Zakaria: How to Write Consistently Well | How I Write

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This episode is brought to you by Basecamp, the world’s simplest, most effective project management platform. Check them out at https://basecamp.com and tell them David Perell sent you. Fareed Zakari...

21 Tammi 1h 9min

Daniel Pink: How to Write Something Truly Useful | How I Write

Daniel Pink: How to Write Something Truly Useful | How I Write

Check out Sublime at https://sublime.app/?ref=perell Daniel Pink is one of the most successful nonfiction writers of the past 30 years. You've probably seen his books: "Drive," "The Power of Regret," ...

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