"Browse commerce is just done': Stella & Dot founder and CEO Jessica Herrin

Millions of Americans are still out of work as the coronavirus pandemic's ripples through the economy, and many are unlikely to return to the jobs they held a few months ago. A few companies -- including Stella & Dot, Ever and Keep -- have stepped into that vacuum, offering gig economy work for people willing and able to sell cosmetics, clothes and fashion accessories. "We really started growing when unemployment was at 8 and 9%. And in some ways you could say the growth of our business was somewhat counter-cyclical, because when people had a greater financial need, not only did you see more people join, but you saw the people that did join work more and earn more," Stella & Dot founder and CEO Jessica Herrin said on the Glossy Podcast of the 2008 final crisis. The company counts about 30,000 "ambassadors," though the number of people actively selling on a monthly basis is between 8,000 and 10,000, according to Herrin. Prior to Covid-19, Stella & Dot, Ever and Keep went through a $50 million tech revamp to connect sellers with a digital platform (inspired by Shopify, Pinterest and Polyvore) allowing them to set up a curated selection of products -- a storefront, essentially -- which they can then email or text to customers. That foresight has been key to surviving as a business during coronavirus. "Browse commerce is just done," Herrin said. "Who wants to go to a website and search and come up with a thousand options and look for reviews that may or not be real, rather than get a curated assortment texted to you with personalized recommendations?"