BeautyStat's Ron Robinson on putting 'facts and data' first

The beauty industry is filled with experts, dermatologists, aestheticians and makeup artists, all trying to leverage their expertise in an increasingly crowded market. But the cosmetic chemist — the person who formulates products and oversees development — has long stayed behind the scenes. That changed when Ron Robinson debuted his skin-care brand, BeautyStat, where he is founder and CEO. After working as a cosmetic chemist at nearly all of the major beauty companies — including Estée Lauder Companies, Avon, Revlon and L’Oréal, for 25 years — Robinson decided to strike out on his own upon arming himself with compelling data. Robinson saw that there was a lack of stabilized vitamin C serums on the market and simultaneously saw strong Google search data for vitamin C. Thus, BeautyStat debuted with its hero product, the Universal C Skin Refiner in 2019, which Hailey Bieber now calls her “Holy Grail.” The brand, which started as a pure play DTC company, is sold at Violet Grey, Nordstom and Dermstore. Earlier this year, it launched in Ulta Beauty, where it is expanding nationwide. While Robinson was at ease formulating high-quality products, he didn’t expect to be such a forward-facing founder. “I had no idea that I would have that type of consumer reception,” said Robinson on the latest episode of the Glossy Beauty Podcast. “I launched the brand with content creators and influencers being the face of the brand, but every time I stepped out in front of the camera and I showed consumers, ‘Hey, this is our vitamin C, this is why it’s important to use, this is why you need a stable form,’ consumers listened in. They asked questions, they were intrigued. They wanted to try it, they wanted to buy it.”