MOB Beauty and Pure Culture Beauty's Victor Casale on fighting the ‘purchase, consume, and discard’ mentality

MOB Beauty and Pure Culture Beauty's Victor Casale on fighting the ‘purchase, consume, and discard’ mentality

A beauty industry veteran, Victor Casale knows a thing or two about building brands. After serving as the chief chemist at MAC Cosmetics from its inception through its acquisition, he later went on to found CoverFX. Now, he’s back in the beauty startup world in a big way as the co-founder of two brands he’s helping run simultaneously: custom skin-care brand Pure Culture Beauty and refillable makeup brand MOB Beauty. His interest in revamping the way beauty is packaged and sold comes from a long-held interest in sustainability. In fact, he spearheaded MAC’s “Back to MAC” package recycling program 35 years ago, pre-dating municipal recycling in many cities. Now, he’s the co-founder of beauty recycling program Pact Collective, which has 160 members and partnerships with retailers including Ulta Beauty and Sephora. On this week’s episode of the Glossy Beauty Podcast, Casale goes into extensive detail on refillable beauty, his experience with recycling in the early days, the way Pact Collective works and how consumers can demand change.

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Wonderskin CEO Michael Malinsky on turning a viral product into a thriving beauty brand

Wonderskin CEO Michael Malinsky on turning a viral product into a thriving beauty brand

Michael Malinsky’s 6-year-old brand Wonderskin could have easily become a one-hit wonder.  Wonderskin launched in 2020 with a peel-off lip stain that immediately went viral on TikTok for its metallic...

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What's going on at Glossier?

What's going on at Glossier?

As the beauty industry moves past the direct-to-consumer boom of the 2010s, some of its most influential brands are being forced to redefine what success looks like. One of the most closely watched is...

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Why AI-powered wellness chatbots will be 'table stakes' for supplement brands, with Thorne CSO Dr. Nathan Price

Why AI-powered wellness chatbots will be 'table stakes' for supplement brands, with Thorne CSO Dr. Nathan Price

As beauty and wellness industry insiders are well aware, the supplement space has exploded in size and scope over the past decade.  Stiff competition has driven new ways for brands, retailers and adj...

2 Huhti 51min

How fitness brands can leverage partnerships for growth with Pvolve’s Julie Cartwright

How fitness brands can leverage partnerships for growth with Pvolve’s Julie Cartwright

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How to turn a no from Ulta into a yes, even if it takes 7 years

How to turn a no from Ulta into a yes, even if it takes 7 years

On this week’s episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner sits down with Kim van Haaster, founder of Bloomeffects, to discuss the brand’s seven-year journey to Ulta Beauty. Bloo...

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Oura Ring’s Dr. Tanvi Jayaraman on serving women in the AI era with its first female-focused LLM, chatbot

Oura Ring’s Dr. Tanvi Jayaraman on serving women in the AI era with its first female-focused LLM, chatbot

Oura Health, the Finnish wearables company that has sold more than 5 million health tracker rings, is betting on women’s health with the launch of its first-ever proprietary large language model desig...

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Why Evereden is giving equity to teenagers

Why Evereden is giving equity to teenagers

As influencer marketing evolves beyond one-off paid posts, brands are finding new ways to build relationships that last and go deeper than a hashtag-sponsored post. On this week’s episode of the Glos...

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How brands are responding to Trump’s tariff reversal, plus the latest on tariff refunds

How brands are responding to Trump’s tariff reversal, plus the latest on tariff refunds

There’s a new chapter in President Donald Trump's ongoing tariff rollercoaster.   In April of 2025, President Trump unveiled his reciprocal tariff plan, which stacked new tariffs onto existing duties...

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