Clinique global brand president Michelle Freyre: Brand relevancy is key to 'break through and achieve success'

Clinique global brand president Michelle Freyre: Brand relevancy is key to 'break through and achieve success'

When Clinique’s 52-year-old Black Honey lipstick went viral on TikTok in 2021, it represented a major shift for both the decades-old brand and the beauty industry. For the industry, it introduced the notion that viral TikTok moments could be a cash windfall for brands and worthy of their always-on marketing attention. For Clinique, it jumpstarted the need for the brand to act like a nimble startup and affirm its cultural currency. Since then, Clinique has been bullish on reaching younger consumers through college campus activations, building on its Black Honey fame with new products, and further developing its science-led background with new studies and liaisons with medical experts. At the helm of this growth is Michelle Freyre, global brand president of Clinique. She joined The Estée Lauder Companies in 2020 as svp and global general manager of Clinique. Previously, Freyre spent 20 years at Johnson & Johnson holding various leadership roles within its consumer health product division. Freyre joined the latest episode of the Glossy Beauty podcast to talk about post-Black Honey virality, the significance of Gen Z’s love for skin care and the new needs states of today’s beauty customers.

Jaksot(382)

Can a diffusion beauty line work? Indie Lee hopes to prove it can

Can a diffusion beauty line work? Indie Lee hopes to prove it can

Indie Lee launched her namesake beauty brand — a pioneer of the "clean" beauty movement — in 2010. Now owned by parent company American Exchange, the brand is embarking on a new chapter: a diffusion l...

23 Huhti 41min

Wonderskin CEO Michael Malinsky on turning a viral product into a thriving beauty brand

Wonderskin CEO Michael Malinsky on turning a viral product into a thriving beauty brand

Michael Malinsky’s 6-year-old brand Wonderskin could have easily become a one-hit wonder.  Wonderskin launched in 2020 with a peel-off lip stain that immediately went viral on TikTok for its metallic...

16 Huhti 44min

What's going on at Glossier?

What's going on at Glossier?

As the beauty industry moves past the direct-to-consumer boom of the 2010s, some of its most influential brands are being forced to redefine what success looks like. One of the most closely watched is...

9 Huhti 29min

Why AI-powered wellness chatbots will be 'table stakes' for supplement brands, with Thorne CSO Dr. Nathan Price

Why AI-powered wellness chatbots will be 'table stakes' for supplement brands, with Thorne CSO Dr. Nathan Price

As beauty and wellness industry insiders are well aware, the supplement space has exploded in size and scope over the past decade.  Stiff competition has driven new ways for brands, retailers and adj...

2 Huhti 51min

How fitness brands can leverage partnerships for growth with Pvolve’s Julie Cartwright

How fitness brands can leverage partnerships for growth with Pvolve’s Julie Cartwright

26 Maalis 42min

How to turn a no from Ulta into a yes, even if it takes 7 years

How to turn a no from Ulta into a yes, even if it takes 7 years

On this week’s episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner sits down with Kim van Haaster, founder of Bloomeffects, to discuss the brand’s seven-year journey to Ulta Beauty. Bloo...

19 Maalis 50min

Oura Ring’s Dr. Tanvi Jayaraman on serving women in the AI era with its first female-focused LLM, chatbot

Oura Ring’s Dr. Tanvi Jayaraman on serving women in the AI era with its first female-focused LLM, chatbot

Oura Health, the Finnish wearables company that has sold more than 5 million health tracker rings, is betting on women’s health with the launch of its first-ever proprietary large language model desig...

12 Maalis 48min

Why Evereden is giving equity to teenagers

Why Evereden is giving equity to teenagers

As influencer marketing evolves beyond one-off paid posts, brands are finding new ways to build relationships that last and go deeper than a hashtag-sponsored post. On this week’s episode of the Glos...

5 Maalis 34min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
herrasmieshakkerit
rss-rahamania
ostan-asuntoja-podcast
rahapuhetta
rss-doulapodi
rss-sami-miettinen-neuvottelija
juristipodi
rss-lahtijat
rss-paasipodi
rss-sisalto-kuntoon
pomojen-suusta
yrittaja
rss-muutoksenanatomiaa-podcast
rss-uppoava-vn-laiva
rss-bisnesta-bebeja
rss-tarkeista-asioista-2