262. Ola Jönsson - Identities, transformative investments and great decisions

Ola Jönsson (LinkedIn) founder of Coest among other things came by the podcast. We spoke of profit and company growth as a part of but not the goal of companies. We spoke of identities and how they are important and how they interact. What it takes to start from scarcity - why are people that haven't prove extractive capacity as trustworthy in our society? What are Coests investment principles? Why are so many people driven by money and much more. This is a conversation on how to transform business into what we need it to be in our times. Enjoy!