Matt Nguyen on Vietnamese Tet, Xenophobic Marketing & Building a Chilli Oil Brand (Lunar New Year Special)

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To celebrate #LunarNewYear, this special episode features Matt Nguyen! Matt is a Vietnamese-British entrepreneur, chilli oil connoisseur and founder of food brand Mother Land, and founder of Jolly Awesome Art.

Mel, Iz and Matt sit down to have an honest conversation about the time when a certain Vietnamese-inspired restaurant chain trademarked ‘pho’, calling out xenophobic marketing language, working with his retired Chef Dad on building a chilli oil business, how he celebrates Vietnamese Tet, and we even share a ghost story or two…

Matt also shares his advice for anyone wanting to start a business and how he began designing album covers for the world’s biggest hip-hop stars and getting stocked in the UK’s biggest giftware stores.

Remember to share, rate, review and honour your ancestors - we appreciate you! 🌶️💛

Eastern Hunnies: @easternhunnies

Mother Land: @motherlandsupplies

Matt Nguyen: @paperboymatt

Jolly Awesome Art: @jollyawesomeart

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Music by Muri & Lustbass

Editing by Gabby Lauren

Mixing by Ross Ramsay-Golding

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