🧾 “wtf is that?” — Say Hello to Tariff Fees. Costco’s 1st beer dupe. Return of the Mascots.

You’re about to see “Tariff Fee” on your receipts… But the phrasing is about to get political.

Companies are embracing mascots again … Jake From State Farm just beat the Kardashians.

Costco’s one weakness? It’s never successfully sold a Kirkland beer… until now.

Plus, we’ve got Duolingo’s CEO on tomorrow’s pod… and he’s announcing something big.

$COST $MCD $DUO $SPY

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… the Super Soaker 🔫

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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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Episodes drop weekly. It’s The Best Idea Yet.

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