654: The Hoodie That SAVED Their Business ($5M in 2 Years) | Boys Lie
Tori Robinson and Leah O'Malley launched Boys Lie as a cosmetics brand with 16+ SKUs and generated $250,000 in revenue in year one—against $250,000 in debt. But they discovered customers only wanted...
23 Huhti 56min
653: (Solo) Why Community Is the Most Undervalued Asset in E-Commerce Right Now
Most e-commerce founders treat influencer marketing and community like two separate strategies — two separate budgets, two separate teams. But that split is exactly why so many brands hit a ceiling th...
20 Huhti 8min
652: IM8 Founder: What It REALLY Takes to Build a $200M Supplement Brand
Danny Yeung went from selling baseball cards at age 12 to scaling Ubuy-Ibuy to nearly a million a month in revenue in just six months before Groupon acquired it in 2010. Then during Covid, he launch...
16 Huhti 1h 2min
651: From 7 Years In Recruitment To $60K In 6 Months Selling Mouth Tape
Michael Forshaw read a book, taped his mouth shut every night for a year, and then built a business out of it — launching Breath Sleep Tape from idea to live store in just ten weeks. A recruiter by...
15 Huhti 30min
650: The Lie About Social Media Growth (And What Actually Works in 2026)
Most founders are still treating social media as a vanity channel — a place for likes, views, and followers. And here's the tough truth: if your social media isn't converting into customers, subscribe...
13 Huhti 10min
649: We Had 3 Weeks Left… This Saved My $35M/Year Company
Christina Stembel built Farmgirl Flowers into a $55 million bootstrapped business by 2021, betting on simplicity, direct-to-consumer, and zero VC money. Then as Covid vaccines became widely availabl...
9 Huhti 52min
648: (Solo) Why the Best Brands Create Moments, Not Just Products
The brands that win don't just deliver products. They create moments. And once you see this pattern, you start noticing it everywhere. I recently came across a concept from one of our course instru...
6 Huhti 7min
647: I Started a Jewelry Brand With $25K and the WRONG Business Model | Noura Sakkijha
Noura Sakkijha is a third generation jeweler who realized the entire fine jewelry industry was fundamentally broken—built on the outdated idea that men buy diamonds for women, not that women buy the d...
2 Huhti 48min
