How Spotify makes B2B marketing worth listening to - Bridget Evans
Spotify has become one of the world’s most distinctive brands, but what can marketers learn from the way it uses sound, culture and creativity to build emotional connection?Bridget Evans, Spotify’s Gl...
7 Loka 43min
Why marketers are wasting their media budgets - Evan Shapiro
The media landscape has changed faster than most marketing plans have. Evan Shapiro, known as the Media Cartographer for his widely used maps of the media ecosystem, joins Uncensored CMO to explain wh...
30 Syys 59min
Marketing leadership masterclass with ex WPP President, Karen Blackett CBE
Karen Blackett is one of the most respected leaders in marketing and media. As the former UK President of WPP and former CEO of GroupM UK, she has led through industry change, crisis and growth at the...
23 Syys 54min
How to build a disruptive brand and win over the CFO - Vineet Mehra, Chime
What happens when a CMO brings the discipline of P&G, private equity and fintech together?Vineet Mehra, CMO of Chime, joins Jon to explain how the challenger bank has disrupted one of the most establi...
16 Syys 49min
What every Marketer needs to know about the future of search - Google’s Sophie Neary
AI is rapidly changing how people search, shop and discover new brands. So what does that mean for marketers?Sophie Neary has spent the past few years inside Google, giving her a front-row seat to som...
9 Syys 47min
Why uncertainty creates better marketing & what AI will never replace - Dr Margaret Heffernan
Dr Margaret Heffernan is one of the world's leading thinkers on uncertainty, leadership and creativity. A bestselling author, entrepreneur and former CEO, her latest book, Embracing Uncertainty, chall...
2 Syys 1h 2min
How Heineken became creative brand of the year - Ali Payne
Ali Payne, CMO of Heineken, joins us to discuss how one of the world's most iconic beer brands became Creative Brand of the Year at Cannes Lions - and what it takes to keep a 150-year-old brand feelin...
26 Elo 45min
Why AI should drive growth, not just efficiency – Najoh Tita-Reid
Najoh Tita-Reid, former Chief Growth Officer at Mars Petcare, joins us to discuss why she made the unusual decision to step away from one of the biggest roles in marketing to embark on a self-describe...
19 Elo 55min
