24. Feelings First: How Emotion Shapes Our Communication, Decisions, and Experiences

24. Feelings First: How Emotion Shapes Our Communication, Decisions, and Experiences

“Something like 90 to 95% of our decisions and behaviors are constantly being shaped the non-consciously by emotional brain system.” In this episode of Think Fast, Talk Smart, Professor of Marketing Baba Shiv sits down with lecturer and host Matt Abrahams to share his research on how emotions affect our, and our audience’s, decision making.

“You’ve got to pay careful attention to the audience that you’re talking to and allow the person to talk,” Shiv says. “Allow the person to talk because then, the person has ownership of the idea.”


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272. Say What Sticks: The Neuroscience of Memorable Communication

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271. Rethinks: The Key to Lasting Behavior Change

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269. Ask Matt Anything: Bring Clarity to Complicated Conversations

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268. Going Viral: How To Balance Authenticity and Spectacle

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267. Rethinks: Why Authenticity Leads to Better Communication

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266. Your Brain Has Too Many Tabs Open: Managing the Voice in Your Head

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How to turn down the chatter of negative self-talk.If you want to have better conversations with others, Ethan Kross says you first have to quiet down the chatter in your own head.A professor, researc...

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265. Complexity to Connection: Humanizing High-Stakes Communication

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