Always Be Anchoring
2Bobs—with David C. Baker and Blair Enns21 Touko

Always Be Anchoring

Blair sees high price anchors everywhere—from buying a suit to ordering a burger. So what factors should creative firms keep in mind as they use anchoring in selling their service options? And when is the best time to present the anchor option within the sales conversation?

Links

“Anchor High” by Blair Enns for winwithoutpitching.com

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