Influence:  Crave’s Dr Abdul Malik Hassan on Building Singapore’s Favourite Nasi Lemak Brand

From humble hawker stall to national brand—how do you scale soul food?

Dr Abdul Malik Hassan turned a family legacy into over 30 Crave outlets across Singapore.

He shares how filial piety, smart strategy, and sheer perseverance shaped his journey.

Discover the turning points, challenges, and bold pivots behind Crave’s success.

Get hard-won advice for aspiring entrepreneurs building from tradition.

Hosted by Michelle Martin with guest Dr Abdul Malik Hassan, Founder of Crave.

See omnystudio.com/listener for privacy information.