What Role Does Gen AI Play in Creating Smart Loyalty or Activation Formats According to Niels de Vries from QueueUp?

QueueUp specializes in customer activation and loyalty programs, aimed at increasing customer engagement. Smart Activation Formats and Smart Loyalty Programs utilize technology and creativity to enhance the customer experience for retailers. Chief Information Technology Officer Niels de Vries discusses how QueueUp creates sustainable and socially conscious programs, the trade-offs between different loyalty programs, and how Generative AI further personalizes campaigns.