Bas Smeulders: Transforming Shipping for Years, Now Pushing Boundaries with Generative AI at Sendcloud?

In this episode, we dive into the world of logistics innovation with Bas Smeulders, Founder and now COO of Sendcloud, alongside Paul Vereijken from Levi9. Sendcloud has grown into a leading player in the logistics sector, and Bas shares how he has had to reinvent his role time and again to support the company's growth. From his early days as a founder to his current focus on finance and operational strategy, Bas explains how he keeps a culture of innovation alive at Sendcloud. We also explore the impact of Generative AI on the company, especially in areas like customer support, and discuss the future of AI-driven developments in logistics. This conversation offers an inspiring look into the resilience and adaptability needed for successful leadership in a fast-growing scale-up.