#149: Google I/O, Claude 4, White Collar Jobs Automated in 5 Years, Jony Ive Joins OpenAI, and AI’s Impact on the Environment

In this episode of AI Answers, Paul Roetzer and Cathy McPhillips answer the complex, and often uncomfortable questions shaping the future of AI. From the moral framing of “good” versus “evil,” to the technical risks of viruses, misinformation, and intellectual property, the discussion unpacks what it really means to use AI responsibly in a world moving faster than regulation or understanding. Along the way, Paul and Cathy discuss fact-checking AI, the emerging need to authenticate synthetic content, and keeping a human-centered role in creation and communication.   Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:04:31 — Is AI good or evil? 00:08:51 — Is AI a vector for viruses or trojans? 00:11:13 — If we’re using AI information, can we be sued if AI is pulling intellectual property? 00:13:10 — Is there one AI company that’s more ethical than others? 00:16:10 — Someone told me to add a prompt to ‘exclude hallucinations’ to avoid problems. Is that accurate? 00:18:03 — Is it helpful to use one AI tool to fact-check another?  00:20:08 — Will there ever be a way to definitively identify AI-created videos?  00:23:39 — Where do you decide where the human stays front-facing, like the podcast or webinars?  00:29:18 — What books do you recommend reading to learn more about Gen AI?  00:30:52 — My organization is focused on what not to do with AI. But I think we should also communicate what to do. What do you think about that balance? 00:34:18 — As a Director of Learning and Development, who’s doing AI in L&D right? 00:36:47 — Is there an AI concept for retirees that can help manage issues like healthcare decisions or transfer of wealth? 00:41:51 — It’s estimated Spotify has 100 million songs, and 75 million are AI-generated. Should Spotify and other streaming platforms flag this content as AI? 00:46:47 —  Do you have any moments from 2025 that you want to, that you've been thinking about over the past few weeks?   This episode is brought to you by Google Cloud:  Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/   Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

30 Loka 51min

OpenAI just entered the browser wars. And it's already getting messy. This week, Paul and Mike talk everything ChatGPT Atlas, OpenAI's agentic AI browser...including its glaring security issues.  This week's episode also covers a new letter advocating a pause on the development of superintelligence signed by an eclectic group of celebrities and public figures. Not to mention, we talk about Amazon's robot-driven layoffs, an Ohio bill that aims to ban human-AI marriages, new data on how many teens have romantic relationships with AI (hint: it's more than you'd expect), and much more. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:04:56 — ChatGPT Atlas Release 00:16:17 — ChatGPT Atlas Security Concerns 00:26:19 — Statement on Superintelligence Campaign 00:43:18 — Anthropic Plays Defense 00:50:14 — Amazon’s Robot Workforce 00:56:16 — Meta AI Layoffs 00:59:23 — OpenAI Controversy Over Suicide 01:02:26 — Ohio Bill Would Ban AI Marriages & High Schoolers Romantic Relationships with AI 01:08:03 — OpenAI Tries to Automate Junior Banker Work 01:10:43 — Sora 2 Roadmap 01:14:01  — Tesla Autonomy This episode is brought to you by MAICON On-Demand.  This year’s top breakout sessions and keynotes are now available on-demand. If you missed MAICON 2025 or want to relive some of your favorite sessions, now you can watch them on-demand at any time. Use code AISHOW50 to save $50. Learn more here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

28 Loka 1h 19min

Fresh from MAICON, where we spent time both teaching and learning, we also recorded a special edition of AI Answers just for you. In this episode, Mike Kaput joins Paul Roetzer live from the conference to tackle questions submitted by MAICON attendees. From hands-on use cases to the future of AI in marketing and business, our hosts dive into the biggest themes shaping AI adoption today. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:05:19 — Question #1: Is “AI-first” in marketing really just about efficiency and content or can it actually create new, unique customer experiences? 00:07:49 — Question #2: How should B2B companies rethink their GTM playbooks? 00:11:12 — Question #3: What are the consequences of the “progress at all costs” mindset the AI labs have?  00:16:42 — Question #4: How far away are we from “autonomous” marketing? 00:20:31 — Question #5: Which AI-powered marketing tactic has surprised you by under-delivering, and what lessons did you learn? 00:21:46 — Question #6: What’s the most compelling early AI use case you’ve seen that helped leadership finally “get it,” i.e. enough to greenlight investment? 00:23:37 — Question #7: What’s your best guess about the impact of the ability to purchase, checkout, and pay for goods right within ChatGPT on Direct-to-Consumer brands?  00:25:13 — Question #8: What's the one change that has shocked you the most about AI and what impact does it have for marketers today and tomorrow? 00:27:31 — Question #9: Are companies overinvesting in “secure” in-house AI builds when frontier models already have strong privacy and safety standards? 00:30:24 — Question #10: How do you see AI being used in the non-profit sector? 00:33:36 — Question #11:What is it going to take for education institutions to actually start integrating AI? 00:36:47 — Question #12: How does the average (or above average) marketer stay on top of everything happening in AI? 00:38:04 — Question #13: What signs tell you an organization is ready to move from isolated AI pilots to scaled adoption?   This episode is brought to you by Google Cloud:  Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/   Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

23 Loka 40min

AI isn’t just becoming more capable. It’s becoming more personal. And even more "adult." This week, Paul and Mike lead off with Sam Altman’s provocative comments about ChatGPT’s role in mental health and the growing debate over our emotional relationships with AI. Then, from blue-collar workers adopting ChatGPT as a daily tool to tech CEOs warning of an impending jobs shock, the episode explores how AI is quietly reshaping both the labor market and human identity. They also unpack major industry releases, from Google’s new Veo 3.1 and Anthropic’s Haiku 4.5 to Spotify’s “artist-first” AI music push, revealing the race to define who benefits from intelligent machines. Over and over in this episode, we ask what's becoming a defining question of the AI age: Who’s in control of the future we’re building? Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:05:09 —ChatGPT, AI Relationships, and Mental Health 00:18:58 — MAICON 2025 Takeaways 00:29:57 — AI’s Increasing Impact on Labor and Jobs 00:40:05 — Google Veo 3.1 00:43:25 — Claude 4.5 Haiku Is Released 00:46:30 — Anthropic Co-Founder Essay Angers White House 00:54:22 — OpenAI’s Opt-Out for Sora 2 Causes Problems 00:57:44 — Elon Musk Clarifies His Definition of AGI 01:01:12 — New Paper Says AI Method Can Reproduce Human Purchase Intent 01:04:46 — Music Industry Leaders Join with Spotify to Create Artist-First AI 01:08:00 — New AI Feature in Google Sheets This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off either an individual purchase or a membership by using code POD100 when you go to academy.smarterx.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

21 Loka 1h 13min

As AI races toward full automation, billionaires, policymakers, and everyday workers are colliding in a new kind of power struggle.  In this episode, Paul Roetzer and Mike Kaput tackle the biggest AI shifts shaking business, politics, and society. From OpenAI’s Dev Day to a new Senate report warning that automation could wipe out 100 million U.S. jobs, the conversation examines what’s really coming for the workforce.  Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:04:12 — OpenAI Dev Day 00:10:27 — AI Is Getting More Political 00:27:05 — Sora Copyright Drama Continues 00:37:05 — Gemini Enterprise  00:43:10 — Gemini for Home 00:47:35 — AI’s Impact on Job Hunting and Hiring 00:50:10 — AI Making Us “Professional Generalists” 00:56:47 — AI Product and Funding Updates This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off either an individual purchase or a membership by using code POD100 when you go to academy.smarterx.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

14 Loka 1h 2min

Sora 2 is here, and it's a mind-blowing, copyright-defying mess. That kicks off this week's episode of The Artificial Intelligence Show. In it, Paul Roetzer and Mike Kaput break down everything going on in AI this week, including the release of Claude Sonnet 4.5, ChatGPT's new Instant Checkout feature, Elon Musk's Grokipedia, and much more. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:07:24 — Sora 2 and OpenAI’s AI Social Video App 00:31:30 — Claude Sonnet 4.5 00:42:01 — ChatGPT Instant Checkout and AI Commerce 00:47:18 — OpenAI H1 Results 00:53:43 — In New Interview, Sam Altman Says the GPT-5 Haters Got It All Wrong 00:57:27 — Grokopedia 01:02:27 — Tinker from Thinking Machines 01:04:30 — California Enacts AI Transparency Law 01:07:45 — Mercor Launches AI Productivity Index 01:13:27 — AI Impact on Jobs Updates 01:16:56 — AI Product and Funding Updates This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off either an individual purchase or a membership by using code POD100 when you go to academy.smarterx.ai. This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

7 Loka 1h 21min

Think you’re asking the right questions about AI? In this episode of The Artificial Intelligence Show, Paul Roetzer and Cathy McPhillips tackle questions from our audience about AI adoption, from reimagining business models to managing risk in regulated industries. With candid insights, real-world use cases, and a few unexpected laughs, this “AI Answers” session reveals where companies are getting stuck, how to move past resistance, and the most critical AI skills professionals need to help shape their future. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:06:48 — Question #1: How have you seen AI get introduced to a financial services firm as they are highly regulated? 00:09:10 — Question #2: What guidance would you give leaders who want to fundamentally reimagine business models for the next decade? 00:15:08 — Question #3: How do your five steps for scaling AI apply when an organization has one person leading company-wide adoption? 00:19:28 — Question #4: How do you actually convince leadership to commit the resources and build true AI enablement across the business? 00:22:49 — Question #5: If a company isn’t actively using AI agents yet, do they still need to consider policies and guardrails around them? 00:26:22 — Question #6: For independents or loosely connected teams, is it even possible, or advisable, to share a single enterprise AI account?  00:29:59 — Question #7: If a company doesn’t have an AI Council but leadership wants a vision for each department, where can someone start learning what AI can realistically do in each function?  00:33:14 — Question #8: What are your best practices for training newer AI users? 00:35:06 — Question #9: How do you drive stronger engagement in AI enablement trainings when individual contributors already feel too busy with their day-to-day work to spend time learning AI? 00:36:16 — Question #10: What is the best way to handle a situation where AI got something wrong? 00:40:41 — Question #11: For new and early-career professionals, what essential skills or habits are most critical for proactively shaping the future with AI, rather than just reacting to it? 00:47:08 — Question #12: How should marketers weigh the legal and reputational risks of AI-generated content when companies can't always claim ownership? 00:49:50 — Question #13: Relative to all the expectations around AI, where have you seen it fall the shortest in practice? 00:52:06 — Question #14: A lot of people are learning how to prompt AI more effectively, but how do you also train and guide it to be used ethically in the workplace?  00:54:56 — Question #15: Of the five essential steps to scaling AI, which step is the most challenging for organizations? What do you see leading organizations do differently?    This episode is brought to you by Google Cloud:  Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/   This week’s episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

2 Loka 1h

Never-before-seen research on how ChatGPT is actually used at work, a brand new evaluation framework to determine AI's impact on the economy, and the rise of "AI workslop"... Needless to say, it's been a busy week. In this week’s episode of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput break down everything going on in the world of AI, including the topics above and brand new AI releases like ChatGPT Pulse, Meta Vibes, and much, much more. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:06:36 — ChatGPT Usage and Adoption at Work 00:16:03 — OpenAI GDPVal Benchmark 00:30:43 — AI Workslop 00:40:40 — ChatGPT Pulse 00:48:00 — OpenAI-Nvidia Mega-Deal 00:54:23 — Meta Vibes 00:58:32 — ChatGPT Parental Controls 01:02:24 — Latest Updates on AI and Jobs 01:09:30 — Mercor Founder Interview 01:12:11 — AI Product and Funding Updates This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off either an individual purchase or a membership by using code POD100 when you go to academy.smarterx.ai. This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

30 Syys 1h 18min