206. Crafting Narratives That Motivate: What’s Your Strategy Story?

206. Crafting Narratives That Motivate: What’s Your Strategy Story?

Great strategy starts with a question—and a story worth believing in.


A good strategy isn’t just built—it’s told. For Martin Reeves, chairman of the BCG Henderson Institute and author of The Imagination Machine and Like: The Button That Changed the World, strategy and imagination are both deeply communicative processes, rooted in storytelling, curiosity, and the courage to reframe assumptions.

“A strategy is really just a special kind of story,” Reeves explains. “It begins with the present and aspires to a different future—it’s fiction made actionable.” To bring that fiction to life, leaders must involve their teams in a co-creative journey and use thoughtful questions to shape not just ideas, but belief and action.

In this episode of Think Fast, Talk Smart, Reeves joins Matt Abrahams to explore how communication fuels strategic thinking, innovation, and organizational reinvention. He outlines his six-step framework for imagination—from embracing anomalies to codifying and continuing ideas—and underscores the role of reframing, deep listening, and even levity in solving complex problems. Together, they unpack how a single “like” button changed our digital behaviors—and what it teaches us about influence and attention today.

Episode Reference Links:

Connect:


Chapters:

  • (00:00) - Introduction
  • (00:57) - Using Story in Strategy
  • (03:38) - Questions as a Communication Technology
  • (04:53) - The Six Steps to Harnessing Imagination
  • (09:14) - The “7 Cs” of Imagination and Communication
  • (10:46) - Reframing as a Creative Tool
  • (12:49) - The Like Button: Origin and Evolution
  • (14:52) - Brain Chemistry Behind Digital Liking
  • (16:50) - The Final Three Questions
  • (21:37) - Conclusion

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338. Quick Thinks: 5 Techniques for a Better Sleep & Better Communication

338. Quick Thinks: 5 Techniques for a Better Sleep & Better Communication

“Sleep is essential to good performance and good communication.”A good night's sleep can make all the difference in how we think, feel, and communicate. But for anyone who struggles to fall asleep, wo...

5 Marras 6min

337. Success Is Situational: How Feedback & Practice Transform Your Communication

337. Success Is Situational: How Feedback & Practice Transform Your Communication

"It's been a paradigm shift for me to ask whether I can make my situation my ally rather than just try harder."Trying harder isn't always the answer. Sometimes, the key to making progress isn't changi...

2 Marras 25min

336. Rethinks: The “ABC’s” of Fright-Free Communication

336. Rethinks: The “ABC’s” of Fright-Free Communication

“Rather than trying to eliminate your nerves entirely, build your own anxiety management plan so you're prepared when they inevitably creep in.”Around Halloween, few things feel scarier than being put...

29 Loka 15min

335. Power Play: Successfully Navigate Power, Status, and Influence at Work

335. Power Play: Successfully Navigate Power, Status, and Influence at Work

“As you're navigating your workplace hierarchy, you're also simultaneously shaping it.”Power shapes the way we work, communicate, and connect with others. But when workplace hierarchies become overly ...

26 Loka 24min

334. Quick Thinks: How to Make the Most Out of Meetings

334. Quick Thinks: How to Make the Most Out of Meetings

“Meetings are often used as band-aids, as ways of covering up for other larger communication challenges.”Few things feel better than seeing a meeting canceled. But what if meetings were something we a...

22 Loka 11min

333. Find the Vibe: Build Stronger Connections Through Communication Part 1

333. Find the Vibe: Build Stronger Connections Through Communication Part 1

“Be as curious about the other person as you are excited to share about yourself.”What makes you click with someone? For organizational psychologist and bestselling author Adam Grant, meaningful conne...

19 Loka 31min

332. Rethinks: Learn Faster and Fail Smarter

332. Rethinks: Learn Faster and Fail Smarter

“You learn nothing when you’re right.” Effective communication isn’t about having all the answers. As Astro Teller knows, it’s about finding, and sometimes fumbling, your way through the questions. As...

15 Loka 34min

331. Matchmaker Mindset: How to Make Yourself Memorable in Any Conversation

331. Matchmaker Mindset: How to Make Yourself Memorable in Any Conversation

“Boredom is just the enemy of conversation.” Small talk doesn’t have to be boring. For matchmaker and dating coach Rachel Greenwald, better conversations start with a little preparation and a willingn...

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