How Purpose-Driven Brands Win With Great PR - Toronto - Canada's Entrepreneur

Cathy Cowan is an entrepreneurial success in marketing communications. With more than two decades of agency leadership, she collaborates with nonprofits, agencies, and socially conscious businesses to create communications that drive meaningful change.

She began her career actually working for me and then moved to non profits and PR agencies including Big Brothers Big Sisters of Canada, Weber Shandwick and GCI Group, honing my expertise in strategy, management and gold-standard communications. She founded Cowan & Company Communications, a full-service marketing communications agency, where for nearly 20 years led award-winning campaigns and social impact communications for top-tier brands including L’Oréal Paris, Kraft, Jamieson Vitamins and Food Banks Canada. Her work earned more than 15 industry awards, and Cowan & Company was named IABC Toronto’s "Boutique PR Agency of the Year" four times between 2007 and 2017.

Cathy currently serves on the Board of Directors for the Canadian Center for Women’s Empowerment, Board of Advisors for Women’s Nonprofit Network and volunteer as a mentor and Ovation Awards judge for IABC Toronto.

She now focuses all skills and passion for "doing good" at C&C Consulting where she leads integrated marketing communications for nonprofits and corporate social impact programs. Her continual goal is to help purpose-driven organizations transform their communications and maximize their social impact.

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