#28 Creating an effective Marketing attribution model - with Daniel Foulkes, Senior Marketing Strategy & Operations Manager at CoachHub

In today’s episode you’re getting deep into Marketing attribution models. A never-ending story, that we continue with our guest, Daniel Foulkes from CoachHub.

What you’ll learn in this episode:

• Marketing attribution model at CoachHub

• Getting started with a marketing attribution model

• Tech stack & CRM set up for attribution models

You can find more information about Daniel here:

https://www.linkedin.com/in/danielfoulkes/

RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/

Marker:

(00:00:00) Introduction

(00:05:10) Sales & Marketing alignment

(00:09:13) Marketing attribution model

(00:15:45) Getting started with an attribution model(00:23:45) Limitations of attribution models

(00:29:38) Tech stack & CRM set-up

(00:41:50) Final advice