#58 Reporting: Best Practices & Storytelling - with Camela Thompson, Head of Marketing at RevOps Co-op

Camela Thompson, Head of Marketing at RevOps Co-op and an experienced RevOps leader, joins the podcast to share her unique perspective on reporting best practices and how to use storytelling to drive better decision-making. Drawing from her 15 years in marketing, sales, and customer success operations, Camela emphasizes the importance of collaboration, context, and curiosity in navigating modern RevOps challenges.

We cover:

• How to structure reports that resonate with executives and boards

• The role of data storytelling in influencing strategic decisions

• Key lessons for avoiding common pitfalls in boardroom reporting

• Aligning RevOps metrics with what truly matters: growth and efficiency

• Practical strategies for fostering cross-functional collaboration and trust

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Camela Thompson on LinkedIn: https://www.linkedin.com/in/camela-thompson/

RevOps Letter: https://www.getweflow.com/revopsletterJanis on LinkedIn: https://www.linkedin.com/in/philippstelzerPhilipp on LinkedIn: https://www.linkedin.com/in/janiszechWeflow: https://www.getweflow.com

Chapters:

(00:00:00) Introduction

(00:01:08) Camela’s Journey in RevOps

(00:02:17) Reporting Truths: Data is the Start, Not the End

(00:06:05) Understanding What Boards Want from Reporting

(00:09:22) Common Mistakes in Marketing and Sales Reports

(00:14:39) Building Trust Through Transparency and Collaboration

(00:19:06) The Role of Context in Effective Reporting

(00:24:00) Creating Metrics That Matter for Leadership

(00:30:01) Final Thoughts and Book Recommendation