Amazon's Desperate Grocery Play: Will Bundling Work?

In this week's Fast Five Podcast, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, Amazon is testing aggressive grocery bundling by showing 100+ food items during regular checkout flows. We analyze whether this interstitial approach can change deeply ingrained shopping habits and why Walmart has a massive advantage in the grocery recommendation game.

Timestamps:

29:28 - Bundling strategy details

30:08 - Intent vs behavior mismatch

31:03 - Walmart's positioning advantage

31:43 - Recommendation engine comparison

Catch the full episode here: https://youtu.be/3lsaTBvBuMs

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