How to build a brand on TikTok - Sofia Hernandez
Uncensored CMO2 Heinä 2025

How to build a brand on TikTok - Sofia Hernandez

In collaboration with TikTok, System1 have launched a new research paper called "The Long and the Short Form of It", explaining how brands can navigate and excel in this of this new world of short form content. In this episode I catch up with TikTok's Head of Business Marketing and Partnerships to discuss the research and help brands succeed on the platform.

Timestamps

00:00 - Intro
02:05 - Sofia’s marketing career
04:04 - Why B2B marketing needs to be more human
05:36 - TikTok’s marketing journey over the past 5 years
06:48 - How brands can use TikTok
10:47 - How brands can work with creators on TikTok
14:20 - How to make a TikTok that captures attention
18:18 - The TikTok economy
21:18 - Why authenticity pays off on TikTok
22:57 - How people can get started creating on TikTok
25:30 - Is TikTok just for teenagers?
26:51 - TikTok as an entertainment platform, not as a social media platform
27:54 - Romancing the creative vs proving the value
32:00 - Sofia’s leadership lessons

Jaksot(250)

The power of kindness with Kory Marchisotto [Uncensored Renegades]

The power of kindness with Kory Marchisotto [Uncensored Renegades]

e.l.f. lives by the mission of being "a bold disruptor with a kind heart" a refreshing stance when disruption is rarely paired with kindness. Kory explains why kindness is at the core of how e.l.f. op...

16 Maalis 23min

Canva CMO on the marketing strategies that built Australia’s largest private company - Zach Kitschke

Canva CMO on the marketing strategies that built Australia’s largest private company - Zach Kitschke

Zach Kitschke joined Canva as employee number five. Today, the company serves hundreds of millions of users worldwide.In this episode, Zach shares the inside story of Canva’s growth, from the scrappy ...

11 Maalis 40min

Lessons from sh*tty moments (and bosses) [Uncensored Renegades]

Lessons from sh*tty moments (and bosses) [Uncensored Renegades]

Every week, Jon and Kory pull back the curtain on the messy, unfiltered reality of building a career on your own terms. Throughout their long and successful careers, they've had their fair share of sh...

9 Maalis 31min

LinkedIn CMO on how to grow your profile, what skills are most in demand and B2B marketing strategies - Jessica Jensen

LinkedIn CMO on how to grow your profile, what skills are most in demand and B2B marketing strategies - Jessica Jensen

Jessica Jensen, CMO of LinkedIn, joins us for a high-energy conversation on careers, personal branding, and the future of B2B marketing.We dive into the latest job market data (it might surprise you),...

4 Maalis 46min

How innovation succeeds with Kory Marchisotto [Uncensored Renegades]

How innovation succeeds with Kory Marchisotto [Uncensored Renegades]

How are great products created through innovation? Jon and Kory tackle this topic bringing entertaining examples from their careers, including the runaway success of e.l.f.'s Power Grip primer. So wha...

2 Maalis 26min

From idea to £25m exit - Jimmy's Iced Coffee Founder, Jim Cregan

From idea to £25m exit - Jimmy's Iced Coffee Founder, Jim Cregan

Jim Cregan built Jimmy’s Iced Coffee from scratch, spotting an untapped market, designing a product that stood out, and making its way onto the shelves of Selfridges in just 4 months.In this episode, ...

25 Helmi 48min

What is Marketing? Part 2: Marketing is Poetry with Kory Marchisotto [Uncensored Renegades]

What is Marketing? Part 2: Marketing is Poetry with Kory Marchisotto [Uncensored Renegades]

How do you distil something as complex as marketing into something simple?In this special episode of Uncensored Renegades, Kory delivers a powerful seven-minute poem (originally written as a pattern-d...

23 Helmi 32min

Why Marketers Don’t Make the Boardroom - Thomas Barta

Why Marketers Don’t Make the Boardroom - Thomas Barta

Thomas Barta is one of the world’s leading experts on marketing leadership. A former McKinsey partner, CEO of the Marketing Leadership Institute, and co-author of The 12 Powers of a Marketing Leader, ...

18 Helmi 38min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
rss-sisalto-kuntoon
ostan-asuntoja-podcast
rss-lahtijat
taloudellinen-mielenrauha
pomojen-suusta
rss-seuraava-potilas
rss-h-asselmoilanen
rss-startup-ministerio
rss-20-30-40-podcast
rss-siksi-viestinta
rahapuhetta
rss-bisnesta-bebeja
rss-inspiroivat-naiset
rss-karon-grilli
rss-vaikuttavan-opettajan-vierella