198. Rethinking marketing and redesigning life

198. Rethinking marketing and redesigning life

What happens when you lose everything—your business, your home, your sense of direction? For Peter Murphy Lewis, aka, Strategic Pete, it was the start of something deeper: a reimagined life and business, built with intention.

Peter is a fractional CMO, documentary filmmaker, and former TV host who once led one of South America's top travel companies. In this conversation, we explore how he rebuilt from the ground up, choosing freedom, family, and sustainability over hustle culture.

We talk about the power of simplicity in marketing, why most campaigns fail to deliver ROI, and what business owners can do differently to create real results. Peter also shares how he's structured his business to support the life he wants to live—and the lessons he's carried with him from the trails, the road, and the stage.

Whether you're building a business, rethinking your marketing strategy, or simply seeking a more aligned way to live and work, this conversation is a grounding and energizing listen.

Show notes:

Learn more about Peter:

Book recommendation:

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To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.


Jaksot(247)

236. A holiday note from your producer

236. A holiday note from your producer

As the year comes to a close, I wanted to take a moment to wish you a wonderful holiday season and share a few exciting updates for what’s ahead. While I’m taking a short break to rest and recharge, R...

18 Joulu 20254min

235. Book Tip | How to find your book niche

235. Book Tip | How to find your book niche

So many aspiring authors believe finishing a book is about talent, inspiration, or finding the perfect moment. But the truth is much simpler—and far more empowering. Books get finished because of disc...

17 Joulu 20256min

234. Book Tip | How to find your book niche

234. Book Tip | How to find your book niche

Most authors worry about standing out, but the real secret isn’t writing a “bigger” book. It’s writing a clearer one. In today’s episode, we dig into why defining a focused niche is one of the most po...

11 Joulu 20257min

233. How to build a PR plan for your book

233. How to build a PR plan for your book

In this powerful conversation, I’m joined by Leah Paulos—founder of Book Publicity School and Press Shop PR—who brings more than 25 years of experience helping authors break through the noise and get ...

10 Joulu 202542min

232. Leading with purpose and care

232. Leading with purpose and care

This week, I’m joined by an extraordinary leader in the funeral and deathcare industry. Lisa Baue is a third-generation funeral director, former CEO of Baue Funeral Homes, and founder of Funeral Women...

3 Joulu 202554min

231. How to build financial security as a creative entrepreneur

231. How to build financial security as a creative entrepreneur

This week, we’re diving into a topic every self-employed creative needs to understand—but that most of us avoid: taxes. And trust me, this conversation is anything but dry.I’m joined by Hannah Cole, t...

26 Marras 202549min

230. Book Tip | How to make time to write your book

230. Book Tip | How to make time to write your book

Many aspiring authors believe they need more time—or a more flexible life—before they can write a book. In today’s episode, we’ll break down the truth: Books get finished not because life slows down, ...

20 Marras 20259min

229. Becoming uncomparable: Why your niche is your superpower

229. Becoming uncomparable: Why your niche is your superpower

One of the biggest challenges for authors, business owners, and anyone building a brand is leaning into their niche. In this episode, I sit down with Kristen Luke, president of Kaleido Creative Studio...

19 Marras 202543min

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