The Importance of Promoting Your Personal Brand Featuring Cassandra D'Alessio

In this episode of Off The Cuff, Christina was thrilled to welcome Cassandra D'Alessio to break down the fundamentals and importance of developing and fostering your own personal brand. Now more than ever with job markets becoming more and more competitive it has never been more important to take the necessary steps to stand out from the competition. Cassandra is here to let listeners know how they can start to develop a personal brand that will not only give them a leg up on the competition but also provide an authentic platform by which they can more fully express their unique skills and stories.

In addition to sharing her branding expertise, Cassandra also shares her passion for working with veterans and specifically female veterans through her work with Veterans Bridge Home, a non-profit dedicated to connecting Veterans and their families, in any state of transition, to the community through their network of partners. Cassandra shares how working with veterans to allow them to truly communicate their skills and life experiences with the corporate community empowers them to bring the leadership qualities they displayed within the armed forces of yesterday to the workforces of today.

Topics Include:

• The Importance of Personal Branding
• How Authenticity Can Set Applicants Apart
• The Trials of Entrepreneurship
• The Value of Veterans Stories
• Advice for New Entrepreneurs

About Cassandra:

Cassandra D'Alessio is a media professional, entrepreneur, author, and President & Founder of Next Page Brand Strategies, a world-class marketing agency based in Charlotte, North Carolina. Cassandra and her team at Next Page Brand Strategies believe in telling authentic stories that build your brand and drive your customers to action. They don't just use pretty words. They use pretty words that work.

Connect with Cassandra:

https://www.linkedin.com/in/cassandra-dalessio

Order Cassandra's Book:

This Won't Be Pretty: First-Year Lessons for the Female Entrepreneur

Connect with SSi People:

LinkedIn: https://www.linkedin.com/company/ssipeople/

Facebook: https://www.facebook.com/SSIpeople

Instagram: https://www.instagram.com/ssipeople/