41. 3 Strategies to Double Your Demand and Self Trust in 2024

41. 3 Strategies to Double Your Demand and Self Trust in 2024

No cookie cutter strategy that's handed down to you by someone else is going to get you to your goal as fast as a strategy based on your own evidence and data. Making decisions this way is what builds self trust as a CEO because it gives you the confidence to understand exactly WHY you're doing what you're doing.

After listening to this episode and diving deeper in the Double your Demand through Self-Trust Strategies workshop I’m hosting on July 17, you'll have answers when your self-doubt starts to talk. This process also allows you to work with your natural strengths rather than against them.

So today, I'm walking you through strategies to build self-trust in your marketing, expertise, and thought leadership. Every strategy involves gathering evidence so that future you knows what to do when it’s time to make a decision.


To help you trust your marketing, gather evidence of:

  1. How people are discovering you (these are your visibility strengths)
  2. What made them reach out to work with you? (conversion strengths)


To help you trust your expertise, do a transferrable skill audit:

  • What is all the lived experience that you're putting to work to solve problems for your clients?
  • What are all of the skills you now have that help you support your clients?


To help you trust your thought leadership, ask yourself:

  • What have people quoted you on that is unconventional?
  • If you've already been asked to speak at a podcast or convention, what was the topic?
  • What's something you've been making yourself wrong for because you haven't heard anyone or very many people talk about it?


Connect with me:


Jaksot(96)

89. Webinar Replay: Create Daily Conversations, Weekly Leads, and Monthly High-Ticket Sales Through Storyselling

89. Webinar Replay: Create Daily Conversations, Weekly Leads, and Monthly High-Ticket Sales Through Storyselling

Your content isn’t random.But your results feel random.And even when people are viewing, it’s not always turning into clients.Part of that is messaging - 👉🏽If someone new lands on your page, can the...

20 Maalis 2h 14min

88. How I sold out a brand new offer with 56% waitlist conversion

88. How I sold out a brand new offer with 56% waitlist conversion

One of the biggest mistakes I see business owners make is creating offers they want to sell — without having a real process for listening to what people already want. They don't have a Demand Validati...

15 Helmi 27min

87. How I'm Marketing Differently on Instagram Going Into 2026

87. How I'm Marketing Differently on Instagram Going Into 2026

If Instagram stopped feeling fun, if your account stopped growing, or if you used to land clients from it but that has slowed drastically— this episode is your reset.In this episode, I’m sharing how I...

29 Joulu 202536min

86. "You are the niche" vs "pick a profitable niche" -which is it?

86. "You are the niche" vs "pick a profitable niche" -which is it?

“You are the niche.” “Pick a profitable niche.”These two messages get thrown around like absolute truths — but what if both are true and incomplete?In this episode, I unpack the real nuance between bu...

10 Joulu 202536min

85. How to Know If Your Niche Is Too Narrow or Not Profitable

85. How to Know If Your Niche Is Too Narrow or Not Profitable

Choosing or refining your niche isn’t just a task for new business owners. Even 5+ years in, your niche may be the reason your visibility, revenue, or lead quality has plateaued.Especially with intere...

12 Marras 202530min

84. 4 Ways to Stop Letting Your Emotions Rule Your Sales

84. 4 Ways to Stop Letting Your Emotions Rule Your Sales

As someone who spent my whole adult life with my emotions being invalidated, I used to be so triggered by the idea that my emotions shouldn't impact my marketing.Until I realized that while emotions w...

15 Loka 202520min

83. Three Reasons Your Business Growth in 2025 Feels Harder Than It Used To (and What to Shift)

83. Three Reasons Your Business Growth in 2025 Feels Harder Than It Used To (and What to Shift)

I recorded this as an Instagram Live and a podcast episode at the same time, so you’ll hear me talk to both audiences throughout — but that’s also what gives this episode its live energy. In this epis...

9 Loka 202528min

82. How Quiet Powerhouses Book Out with Authenticity w/ Betty Chan

82. How Quiet Powerhouses Book Out with Authenticity w/ Betty Chan

What if you weren’t afraid of being fully booked—but of what it might cost you? That was a quiet concern Betty carried—and one so many First Gen entrepreneurs know too well. As a daughter of Chinese-B...

4 Loka 202546min

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