Ep 59: Mic Fels on startup buzzwords and where the real value is in agtech

Mic Fels is someone I’ve wanted to speak with ever since I read an article he wrote about how his agtech is really making him money.
Mic not only crops about 11,000 hectares in Esperance, Western Australia, but has also built and commercialized a range of software products and machinery through his company, iPaddock.
Mic and I chat about where the real value is in agtech, and what building products has taught him about startups and about farming.
We also talk about:

• hard earned lessons and tips for working with tech;
• whether ideas or execution matter more; and
• which is harder…farming or building agtech.

For more from Mic and to check out the iPaddock products, see:

• https://twitter.com/ipaddockapps
• https://www.ipaddock.com.au/
• https://www.ipaddock.com.au/how-i-make-money-out-of-ipaddock/