Meeting in the Middle on Sustainable Supply Chains - Jessie Deelo, Vayda

Sustainability in food and agriculture has come a long way. Far from being “the dirty word” it used to be in boardrooms and at farm-gates, it’s now business as usual to expect CSR policies, ESG strategies, and decarbonization targets from all major agri-food companies.
But, according to Jessie Deelo, Chief Hub Officer at Vayda, sustainability is moving beyond typical “top-down” commitments. In her work improving the environmental and social impact of supply chains, Jessie sees a huge opportunity for farmers that already embrace sustainable production methods to connect with brands that need products and, incredibly, good stories to tell. As she tells it, the solutions appearing where grassroots meet top-down imperatives will be the most fair for all parties.
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